1KW EOT USER GUIDE BROCHURE
1KW EOT ELECTRONIC DIRECT MAIL (EDM)
1KW EOT STREET MARKETING COLLATERAL
1 King William St – EOT facilities marketing
I worked with Anvil Capital to develop a campaign to market and promote the use of new End Of Trip (EOT) facilities at 1 King William Street, AdelaIde, a recently upgraded commercial office building. The campaign targeted cyclists, runners and walkers to make use of the facilities as an alternative method of traveling to work. The mediums employed were; Electronic Direct Mail, A5 leaflets, mobile billboards, street art, a website, a mobile app and a user-guide brochure.